Be Part of the Movement!

Learn how Enterprise Engagement can transform your business and your career at the…

Enterprise Engagement Alliance
Networking Conference & Expo
June 1-2, Doubletree Hilton, Tarrytown, NY

Enterprise Engagement is emerging as an important new business discipline that can help almost any type of organization achieve greater long-term performance and profitability.

Get actionable information in a special two-day conference designed for:

• Management at corporations, not-for-profit, or government agencies seeking new ways to improve performance by maximizing the engagement of customers or volunteers, distribution partners, sales and nonsales employees, vendors and communities.
• Management at marketing and consulting companies seeking to understand how to profit from this emerging new business – learn why more and more companies are becoming “Engagement Agencies”

Education

It’s increasingly clear that Engagement is a critical new business practice relevant to almost any executive. Engagement is becoming not only a business but a profession. This two-day education program is specifically designed for professionals in all areas of business seeking to learn more about this emerging field.

On day 1, the Enterprise Engagement Alliance launches Phase 1 of its new Curriculum and Certification program to provide management with a research-based framework for the implementation of an enterprise-wide Engagement strategy. This program is specifically designed for practitioners responsible for implementing Engagement.

On day 2, the EEA will focus on helping suppliers of Engagement products and services find their place in this emerging field. This program is specifically designed for companies that provide rewards and recognition; training; assessments and surveys; leadership and coaching; communications; technology; human capital management; and other key disciplines.

Education tracks designed specifically for:

• Practitioners seeking to sharpen their skills and understanding of Enterprise Engagement
• Marketing, promotion, incentive and consulting companies seeking to expand their offerings in the area of Engagement

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June 1

Plenary Session: Enterprise Engagement in Action

Enterprise engagement has arrived. More and more companies of all sizes are embracing an enterprise approach to engagement to achieve financial and other critical business goals. The program kicks off with cases studies from two very different types of companies: a major supplier of natural gas to consumers and a leading casino chain. Barbara Porter will share her organization’s efforts to align customer and employee marketing and engagement using tools provided by engagement leader Allegiance Inc. Jim White and Julia Carcamo will outline Isle of Capri’s “See. Say. Smile.” campaign that engages employees in a compelling way to systematically delight casino customers.
Speakers:
Barbara Porter, Vice President, Nicor National
Jim White, Vice President of Guest Satisfaction, Isle of Capri Casinos, Inc.
Julia Carcamo, Vice President of Brand Marketing, Isle of Capri Casinos, Inc.

Engagement Curriculum & Certification

Be the first to participate as the EEA launches its new Curriculum and Certification program. Earn credits toward becoming part of the EEA Speakers Bureau to bring the message of Engagement to Corporate America. Key topics covered:

• Leadership
• Communications (electronic; face-to-face; print; promotional products)
• Training
• Rewards & Recognition
• Engagement Surveys and Polls
• Consumer Loyalty Programs
• Measurement
• Incentive programs

The combination of lecture and interactive sessions are specifically designed for professionals who want to sharpen their skills and knowledge in all areas of Engagement. Speakers include the leading subject matter experts who participated in the creation of the EEA Curriculum and Certification.

Faculty:
Allan Schweyer, Chief Research Officer, Enterprise Engagement Institute; Managing Partner, Center for Human Capital Innovation
Andrew Kimball, President, Qube Learning
Rodger Stotz, Principal, Delta Qi Consulting; Chief Research Officer, Incentive Research Foundation
Bruce Bolger, Managing Director, Enterprise Engagement Alliance

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June 2

Plenary Session: The New Face of Rewards and Recognition

The focus on Engagement and the need to create a culture of performance has created a greater need than ever for rewards and recognition strategies that foster alignment, integrated branding and a positive environment in the workplace. This session will look at the new ways that organizations are using rewards and recognition in Enterprise Engagement. Speakers will share the latest research on motivation and how it fits into an overall Engagement strategy. Warning: this session may require you to take a very different approach to the way your organization utilizes or sells rewards and recognition.
Speakers:
Melissa Van Dyke, President, Incentive Research Foundation
Rodger Stotz, Chief Research Officer, Incentive Research Foundation

The Emerging Business of Engagement

A program specifically designed for marketing, management and consulting firms seeking to understand this new business opportunity.

Session 1: What Organizations Need From Their Engagement Suppliers
A panel of Engagement professionals representing major corporations will discuss their Engagement strategies and how they are going about selecting and utilizing Engagement products and services. Speakers will share the challenges of identifying the best way to organize the expertise they need to integrate assessment surveys and polls; leadership; training; communications; rewards and recognition; technology, measurement; and more.
Panelists:
Elizabeth Frechette, Director of Training and Engagement, Pratt & Whitney
Claire Howells, Vice President, Engagement, Zions Bancorporation
Melanie Lewis, Director of Sales Engagement, AstraZeneca
Barbara Porter, Vice President, Nicor National
Jim White, Vice President of Guest Satisfaction, Isle of Capri Casinos, Inc.

Session 2: The Emergence of the Engagement Agency
Hear from two companies that have approached their branding on engagement from two totally different perspectives. You’ll hear from the head of a well-known meetings and incentive company that made the shift to integrated marketing several years ago and which now focuses itself strategically on an enterprise-wide approach to Engagement. You’ll also get the perspective of a leading company that came at this subject from an entirely different vantage point of recruitment. Attendees will get a clear indication of how the convergence of external and internal marketing is changing the corporate landscape.
Speakers:
Jeff Grisamore, President, EGR International
Tonya Garrett, Managing Director, JWT INSIDE

Session 3: Finding Engagement Resources
This session will enable marketing firms, consultants and practitioners to meet with various types of suppliers of Engagement products and services, including leadership training & coaching; communications; rewards & recognition; measurement; surveys, polls & assessments; technology; human capital; and more. Attendees will have the opportunity to sit down with up to four different vendors at roundtables during this 90-minute session.
Roundtable Participants include:
Engagement Partners – Ira Ozer
I2I – Paul Hebert
Katana Partners – Sue Oliver
Qube Learning – Andrew Kimball
…and others

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Speakers

Speakers at this year’s Conference include executives from leading companies that embrace engagement, as well as leading experts in different areas of the business.

Bruce Bolger, Managing Director, Enterprise Engagement Alliance

Julia Carcamo, Vice President of Brand Marketing, Isle of Capri Casinos

Elizabeth Frechette, Director, Learning & Professional Development, The Hartford

Tonya Garrett, Managing Director, JWT INSIDE

Jeff Grisamore, President, EGR International

Claire Howells, Vice President, Engagement, Zions Bancorporation

Andrew Kimball, President, Qube Learning

Melanie Lewis, Director of Sales Engagement, AstraZeneca

Barbara Porter, Vice President, Nicor National

Allan Schweyer, Managing Partner, Center for Human Capital Innovation

Rodger Stotz, Principal, Delta Qi Consulting; Chief Research Officer, Incentive Research Foundation

Jim White, Vice President of Guest Satisfaction, Isle of Capri Casinos

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Exhibits

A Unique Combination of Suppliers in an Innovative Format
Meet with suppliers of different types of Engagement products and services to learn about new solutions you can bring to your organization or to your clients

Exhibit Hours
Wednesday, June 1
10 am to 4:30 pm
Thursday, June 2
10 am to 4 pm

The 2011 EEA Networking Conference & Expo will provide you with the opportunity to meet with the following organizations representing over 100 leading brands:

A.T. Cross
Atrium Enterprises/Thomas Cook Travel
Bulova Corp.
Canon
Capitol Sales Company
Castle Merchandising
Coby Electronics
Crutchfield
DSI Systems
Enterprise Engagement Alliance
Erie Computer
EXP Group
Foot Locker
FujiFilm N.A.
Harco Industries
Kohl’s
Lapine Associates Inc.
Links Unlimited
LobsterGram Inc.
Marriott Individual Incentives
Maui Jim
MMSC/Dooney & Bourke
National Gift Card
Orrefors Kosta Boda
Power Sales & Advertising
ProAm Golf
Quantum Loyalty Systems
Rymax Marketing Services
Shell Gift Cards/Royal Performance Group
Sony
TJX Incentive Sales
TMS/Yamaha/Kodak/Mitsubishi/Hewlett-Packard/Viking
TUMI

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Events

RPI Certification Course

Recognition Professionals International (RPI) will be offering its CRP II: Strategic Planning & Measurement course on Thursday, June 2. The course will cover targeted skills and tools needed by Certified Recognition Professionals (CRP) to set strategy, develop budgets and create meaningful measurements. Participants in this course will be able to align recognition directly to corporate strategic initiatives. In addition, they will learn the importance of ensuring that realistic budget measurements are in place to support their plans.

RPI Course Fees:

• RPI Members: $545
• Non-Member Practitioners: $795
• Non-Member Resource Providers: $895

For online registration, go to: @@http://www.recognition.org/cde.cfm?event=348453

Cocktails & Dinner ‘By the Bite’
Tuesday, May 31, 7:30pm

Join your fellow attendees, exhibitors and presenters on Tuesday, May 31st on the Doubletree’s beautiful outdoor terrace to enjoy an evening of drinks, conversation and sumptuous hors d’oeuvres. Price: $80; or purchase as part of the EEA Meal Package (all lunches, dinners and receptions) for $250. More info at @@http://www.eeaexpo.org

Sunset Networking Reception & Dinner
Wednesday, June 1, 6:30pm

Take in the beautiful Hudson River Valley sunset while enjoying cocktails, appetizers, dinner and desert on Wednesday, June 1st as the Doubletree rolls out the red carpet for Conference attendees. Get to know the leaders in the engagement marketplace one on one! Price: $95; or purchase as part of the EEA Meal Package (all lunches, dinners and receptions) for $250. More info at @@http://www.eeaexpo.org

Silent Auction Fundraiser

The EEA will be holding an auction to raise money for ongoing research into engagement, motivation and human capital management. It will be located at the main coffee break area. Organizations donating items last year included Maui Jim, Fuji, Harco, PMC, AT Cross, Engagement Partners, LobsterGram and Power Sales, among others.

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Schedule

Wednesday, June 1
Enterprise Engagement Curriculum
9am – Plenary Session
10am-Noon – Breakout Sessions
Noon-1pm – Lunch
1-2:30pm – Breakout Sessions
10am-4:30pm – Exhibitor Hours

Thursday, June 2
The Business of Engagement
9am – Plenary Session
10am-Noon – Breakout Sessions
Noon-1pm – Lunch
1-2:30pm – Breakout Sessions
10am-4pm – Exhibitor Hours

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Registration

Conference and Expo (includes Expo Pass):
$329 for two-day program;
$179 for one-day pass
Expo Only:
$25 (includes morning plenary sessions)

For more information and to register, go to www.eeaexpo.org

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Explore the Hudson River Valley

Want to extend your stay? Explore the beautiful historic Hudson River Valley. There are numerous historic attractions and sightseeing walks for you to enjoy. For more information, go to @@http://www.rivertownsny.org

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