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Electronics: Get Wired!

According to data from the Consumer Electronics Association, the average American household owns 23 electronic products and spent a total of $1,229 on electronics purchases in the past year.

Year after year, electronics remain some of the most sought after incentive products. From televisions to touch-screen GPS units, digital cameras to cellular phones and MP3 players to wireless reading devices, if you’re looking for a means to motivate employees or customers, it seems you can’t go wrong if your incentive program includes electronic options.

Perhaps their popularity can be attributed to the fact that electronics have infiltrated every nook and cranny of our everyday lives. According to data from the Consumer Electronics Association, the average American household owns 23 consumer electronic products and spent a total of $1,229 on electronics purchases in the past year. Adults reported personally spending an average of $725 on consumer electronic products in the past 12 months.

What the Numbers Say

Using electronics as incentives has the unique ability to stimulate and excite recipients, transforming a motivational product from an object to an experience.

A Consumer Electronics Product Ownership Poll found that 98% of all adults own a television; 84% own a DVD player/recorder, 62% own a digital camera; 76% own a cellular phone and 66% own a desktop computer. Ownership for all five products reached 90% or above for those who consider themselves “tech enthusiasts.”

According to Steve Kidera, Senior Communications Coordinator for the Consumer Electronics Association (CEA), the broad appeal of electronics is due to the fact that they’ve become such a significant part of our world. “Clearly, consumer electronics are ingrained into people’s lives,” says Kidera. “From the home to the car to the office and everywhere in between, people are using CE devices. More and more consumers, whatever their age, are relying on these devices to stay connected and informed.” Kidera adds that appreciation of technology isn’t hindered by one’s age or gender and that electronics appeal to all demographics.

In fact, when asked whether they agree or disagree with the statement: “technology will help me live a fuller life” 55% of adults ages 18 to 49 agreed, as did 59% of people in their 50s, 64% of people in their 60s and 52% of people over age 70.

“In the past, many thought CE devices were just for kids and/or men,” he says. “That’s certainly not the case anymore.”

Still, if the segment you’re trying to reward or motivate is younger and/or male, electronics may have slightly more impact: Adults in the 18-24 age group spend more, on average, than other age groups, and spending among male heads of household exceeds spending by female heads of household, according to CEA data.

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Broad Reach

Consumer electronics are ingrained into people’s lives – from the home to the car to the office and everywhere in between.

Rodger Stotz, Chief Research Officer at the Incentive Research Foundation, says with the constant creation of new and exciting technological items, “we are living in the electronic age,” and agrees with Kidera that electronics reach across demographic boundaries.

“There may be different electronics that appeal to different demographics,” says Stotz, “but in general, electronics are appealing to all demographics.”

Jeffrey Brenner, Senior Director of the National Product Sales Division at Rymax Marketing Services, echoes these sentiments, noting that the entire consumer electronics category isn’t age- or gender-specific: “With today’s vast offerings in all price ranges, it’s an inclusive category – which is the reason for its strength and popularity.” He adds that using electronics as incentives has the unique ability to stimulate and excite recipients, transforming a motivational product from an object to an experience. 

“Individuals are motivated by many things,” notes Brenner, “but electronics allow the recipient to be engaged in the latest technologies without spending their own money, using technology to motivate them to not only achieve, but exceed, their goals.”

“As long as electronics continually bring out new, exciting, useful items,” says Stotz, “they’ll be desirable.”

To learn more about the products and vendors featured in this article, visit the Corporate Rewards Xchange at www.corporaterewardsxchange.com/

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Canon VIXIA HF S11The Canon VIXIA HF S11 features 64GB of internal memory for easy storing of all those “can’t miss” moments. The Canon-manufactured 8.59-megapixel Full HD CMOS Image Sensor allows the camcorder to not only produce breathtaking video, but also stunning 8.0 megapixel photos.


FujiFilm Fine Pix F70EXRAccording to FUJIFILM, their Fine Pix F70EXR caters to the demographic groups of semi-pro photographers, image enthusiasts, tech-savvy young families and active lifestyle families. FUJIFILM products are a good motivator, since they appeal to a wide range of users by offering a variety of styles and price points. Also, J.D. Power and Associates rated FUJIFILM Highest in Customer Satisfaction with Point and Shoot Digital Cameras in the Digital Camera Satisfaction Study, and Consumer Reports gave FUJIFILM the highest rating for most reliable cameras.


MagicJackMagicJack is an innovative device that can reduce its recipient’s telephone payments by hundreds of dollars each year by eliminating the need for a monthly phone bill. When connected to the USB port of a computer with high-speed internet, MagicJack provides free local and long distance calling to the U.S. and Canada. MagicJack retails for $39.95, and each additional year of service only costs $19.95, so it fits most premium, incentive and gift programs perfectly.


Samsung TVSamsung Electronics and Blockbuster recently announced that Blockbuster On Demand services are now available on certain new HDTV, Blu-ray and home theater products. The service is available on LCD and plasma TVs 650 series and above and LED series 7000 and above, as well as three Blu-ray Disc players (BD-P1600, BD-P3600 and BD-P4600) and four integrated home theater systems (HT-BD1250, HT-BD3252, HT-BD7200 and HT-BD8200).


Samsung 7000 Series LED HDTVThe Samsung 7000 Series LED HDTV is a 1.2”-deep, ultra-slim Energy Star-qualified television that will add chic, sleek sophistication to any living space. The Samsung 7000 series is complete with widgets like Twitter, Flickr and Yahoo for news, weather and sports updates. Also, superior picture quality with sharper images and brighter colors, paired with 120Hz technology to reduce blur associated with fast action, will bring your recipients’ favorite shows and movies to life.


Sony® Reader Touch Edition™Take your favorite books to go with the Sony® Reader Touch Edition™. Turn pages, take notes, highlight and even look up word meanings. Build your library today at The eBook Store from Sony, where you can access new releases or choose from over one million free public domain titles from Google Books; or visit public libraries to borrow eBooks.


Yamaha PDX-30The Yamaha PDX-30 is a bright and fun compact portable player dock that comes in black, gray, blue and pink. The flat top design is an attractive decorative touch in any room. The MP3 player also features a Yamaha original digital amplifier with extremely low noise and distortion, two large speakers for dynamic bass and a remote control for added convenience.

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Fall 2009

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