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Engagement Strategies Update - October 2009

News Briefs

TJ Maxx

Motivation Show Announces Schedule Change

The increasing popularity of the conference program, combined with a desire to improve exhibit efficiency and ROI, has resulted in a major change in the 2010 Motivation Show in Chicago. The 2010 schedule will include a dedicated 'Education Day' from 9 am until 5 pm on Tuesday, October 12, followed by two full days of exhibits on Wednesday, October 13 and Thursday, October 14, also from 9 am to 5 pm.

"The Tuesday Education Day will allow us to expand our highly successful Engineering Engagement Conference to include more sessions that do not conflict with exhibit hours, while still providing 16 exhibit hours on Wednesday and Thursday," says Nancy Petitti, Show Director. "The two day exhibit schedule will significantly reduce exhibiting costs by providing for lower travel, labor and drayage expenses." For more information about the 2010 Motivation Show, please visit the show website at www.motivationshow.com

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Boost Rewards Launches New Recognition Tool

Boost Rewards, a division of Shumsky Enterprises, recently announced the launch of Boost on Demand, a program that offers company managers the ability to reward employees at the moment of achievement and provides an immediate trophy "token" to the recipient called Cogz. Cogz rewards carry points which are deposited into a reward bank by the employee once they achieve performance benchmarks set by their organization. Points can then be redeemed for products or other rewards. Boost Rewards has teamed with Amazon.com to provide incentive and employee reward fulfillment through purchases of Amazon.com sourced inventory and by leveraging their fulfillment services. www.boostondemand.com

Ohmetric Ohmetric

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2010 IRF Invitational Scheduled for May 19-23 in Colorado Springs

The Incentive Research Foundation (IRF) has announced that its 17th annual Incentive Invitational will be held in Colorado Springs , CO at The Broadmoor Resort. The Incentive Research Foundation's (IRF) Incentive Invitational is the foremost fundraising event for incentive industry research. The 2009 Incentive Invitational, held this past May in the Palm Springs and Desert Resorts area at the Westin Mission Hills Resort & Spa, played host to more than 400 guests. In addition to The Broadmoor, co-hosts for the 2010 Incentive Invitational include the Cheyenne Mountain Resort, Destination Colorado and partners, Vail Valley and partners, Destination Services of Colorado, Rocky Mountain Adventures, Experience Colorado Springs Convention & Visitors Bureau, and other Colorado area hosts. The Incentive Research Foundation funds and promotes independent research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance. For more information, and to download IRF research, go to www.TheIRF.org

Marriott Individual Incentives

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Dittman Introduces 'Great Escapes' Travel Program

Dittman Incentive Marketing has launched Great Escapes, a new Individual Travel product that offers clients the ultimate freedom of choice for both program sponsors and winners, combined with a level of personal service historically unavailable in this type of product. Clients can choose from several "tiers" or levels of award. There are also up to 13 distinct travel experience options within each level, providing maximum variety; a total of over 100 different travel and travel-related rewards in all. Each person receives a congratulatory email, directing them to an easy-to-use, pre-packaged registration website, which can be custom-branded.  Here, they register, review and choose their travel reward, and select their date of travel. Experienced and knowledgeable Travel Counselors can make travel arrangements and offer guidance, or winners can choose to make their own arrangements, on their own schedule. For more information, send an e-mail to


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Leaders in Publishing, Tech Enter Incentive Market

Sourcebooks, one of the nation's top book publishers, and Ohmetric, a leader in ergonomic laptop and netbook accessories, have entered the corporate and incentive marketplace. Sourcebooks is the third-fasted growing book publisher in the U.S., with a book for almost every lifestyle, interest, demographic group, and price range, covering almost any subject matter from parenting, cooking, and caring for pets, to business, education, entertainment, health and wellness, and romance. Ohmetric is one of the nation's leading manufacturers of backpacks, briefcases, shoulder cases, and portable workstations for business people on the go. For more information, e-mail

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Insights from Engagement Strategies e-News

The State of the Industry

As part of our effort to re-brand and re-focus the "Motivation Industry" under the broader umbrella of Engagement in all its various forms and functions, Engagement Strategies Magazine is proud to present a special "e-book" issue on The State of the Industry.

Click this link to download and view this ESM special report (when the window opens, click OPEN or SAVE, double-click on the application, then click RUN). Read what key players in the Engagement industry have to say about this comprehensive corporate philosophy that will transform the relationship between companies, employees and customers, ushering in a new era of productivity and profitability. ESM is the official publication of the Enterprise Engagement Alliance, a coalition of companies and associations dedicated to the idea that engagement is an enterprise-wide endeavor that "begins with people and ends with profitability" The EEA's primary mission is to research and promote the importance of engaging people in business, including customers, employees, channel partners and managers.

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Coming Up In Engagement Strategies Magazine

The debut issue of Engagement Strategies Magazine is finally out! Here's a preview of what you'll find inside:

Managers Making Out-of-Touch Decisions...

"Just think of how many out-of-touch decisions upper managers make, and the people close to the customer can't imagine how or why they were made. We see that every day, and it's demoralizing for the customer and for the employee." Read more of this revealing Q&A with management guru Curt Coffman, author of First Break All the Rules – What the World's Greatest Managers Do Differently, in the ESM cover story. To make sure you get your copy, click here. Or you can read more here.

Cutting Costs Without Cutting Engagement

Today, businesses everywhere are being asked to do more with less. In this environment, loyal, motivated employees and partners are critical to continued success and profitability. And companies know it: Hay Group's recent Reward in a Downturn survey is just one of many showing that engagement is the top concern of employers right now. Experts suggest a number of ways to preserve – and even build – employee engagement while still making targeted cuts in the abovementioned areas...More on EngagementStrategiesMag.com.

AstraZeneca Leads the Way to Enterprise Engagement

You know that a new business sector has arrived when an industry-leading company puts someone in charge of it. If anyone had any doubt about the emerging importance of engagement, take note of Melanie Lewis, the new Director of Sales Engagement for AstraZeneca, by any measure one of the world leaders – not only in pharmaceuticals, but also in financial performance. So what's the job of the company's first Director of Sales Engagement? To find out, make sure your subscription is up to date at http://www.engagementstrategiesmag.com/495.html. Read more here.

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News From Selling Communications Inc.

Whitepaper Connects Engagement with Economic Recovery

One of the greatest opportunities to increase corporate profits – and subsequently boost the economy – lies in motivating workforces to improve performance, drive greater customer engagement and ultimately increase revenue, according to a new report from the Enterprise Engagement Alliance (EEA) and the Human Capital Institute (HCI). The Enterprise Engagement Alliance is a coalition of companies and associations dedicated to promoting the importance of engagement, founded  last year by the Human Capital Institute, Peppers & Rogers Group, 1to1® Media and Selling Communications, Inc. Entitled The Economics of Engagement, the report provides a comprehensive analysis of research in the field of Enterprise Engagement and offers how-to information on benchmarking tools that can quantitatively measure the benefits of employee and customer engagement. These measurement tools are critical to demonstrate the bottom-line impact of enterprise engagement, both to corporations and to the economy as a whole, using financial language that senior executives, investors and economists are accustomed to. "One of the most encouraging findings of this report is the revelation that vast reserves of overall performance potential are essentially hiding in plain sight," says Bruce Bolger of the Enterprise Engagement Alliance. "Engaging the people that companies deal with on a day-to-day basis – both internally and externally – in a comprehensive, compelling and connected way will create a result that is more than just the sum of its parts. Naturally, as with any such investment, the return needs to be demonstrated to decision makers, and there's a growing body of evidence in the engagement arena that does just that." For a copy of the report, click here.


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About Selling Communications Inc.

Selling Communications, Inc. is a fully integrated, target marketing, media and technology agency that improves results for clients by focusing on the people who matter most. We can help your business grow and save you money by targeting key prospects, getting their permission and strategically integrating your marketing and sales communications with the specific audiences most likely to affect your business performance.

Take advantage of these SCI services to improve your business development:

  • Results Marketing Agency Solutions: Identify and get permission to communicate with the people who matter most through an integrated program rooted in permission-driven databases, direct mail, e-mail, Web sites, brochures, newsletters, public relations and sophisticated telephone sales that produce results. Go beyond the traditional sales and marketing approach by providing useful information and resources to build better, more measurable relationships.
  • Target media: Build your brand and bring it directly to your power buyers through our stable of established niche print and online magazines in the sales, marketing and meetings fields (including this newsletter), the Sales Marketing Network at Info-now.com and SMERF Meetings Journal.
  • Integrated Communications Technology: Build permission-based databases through Solata software to effectively communicate with the people who want to hear from you and precisely track the results in real time. Solata is also available to other media companies and marketing agencies seeking to profit from integrated, permission-based marketing and communications.

For more information on Selling Communications, its products and services, contact Jim Kilmetis at 914-591-7600, ext. 229 or send an e-mail to .

Tapping new customers, and keeping those you already have, costs less than you'd imagine...

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