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Enterprise Engagement Alliance

Engagement Strategies Update - September 2009 (3rd Edition)

News Briefs


Don't Miss The Motivation Show – Stay One Step Ahead!

Successful companies know that customer loyalty and employee productivity are the key to greater financial results. That's why attending The 2009 Motivation Show in September makes good business sense. Think about it. Not only is it the best place to gather all the information, resources and contacts you need to make productive decisions about motivation and people performance, it also puts you one step ahead of the competition. Why? Because, statistically speaking, companies that invest in their employees and channel partners during tough times fare better than their counterparts who don't – and once the economy turns around, they come out stronger, better positioned and more profitable.

The people at The Motivation Show know that continuous learning leads to continued success. If companies have learned anything from the struggles of the last year, it's that they no longer can do business in the same way. That's why this year's 3rd annual conference, ENGINEERING ENGAGEMENT: Connecting Employee Engagement, Customer Loyalty and Financial Results in Challenging Times, has been significantly expanded.  More than 70 seminars and workshops will cover these five critical areas:

  • Employee Engagement  
  • Meeting & Incentive Travel Strategies
  • Customer Loyalty
  • Motivating Sales & Channel Partners
  • Promotional Consultants

A new Authors Series features 16 of the business world's top-selling authors.  Also new are two Morning Keynote Speakers.  Three Luncheon Keynote Sessions complete this exceptionally strong speaker lineup. Together, ENGINEERING ENGAGEMENT offers you the opportunity to network with the best and brightest in corporate America. For more information on the specifics of each track, detailed descriptions of seminars and workshops, as well as information on the Authors Series and the Keynote Sessions, go to www.motivationshow.com

Williams-Sonoma, Inc.

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2010 IRF Invitational Scheduled for May 19-23 in Colorado Springs

The Incentive Research Foundation (IRF) has announced that its 17th annual Incentive Invitational will be held in Colorado Springs , CO at The Broadmoor Resort. The Incentive Research Foundation's (IRF) Incentive Invitational is the foremost fundraising event for incentive industry research. The 2009 Incentive Invitational, held this past May in the Palm Springs and Desert Resorts area at the Westin Mission Hills Resort & Spa, played host to more than 400 guests. In addition to The Broadmoor, co-hosts for the 2010 Incentive Invitational include the Cheyenne Mountain Resort, Destination Colorado and partners, Vail Valley and partners, Destination Services of Colorado, Rocky Mountain Adventures, Experience Colorado Springs Convention & Visitors Bureau, and other Colorado area hosts. The Incentive Research Foundation funds and promotes independent research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance. For more information, and to download IRF research, go to www.TheIRF.org


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Catalyst Launches ROI of Engagement

Catalyst Performance Group, Inc. recently launched a new initiative called "ROI of Engagement" that's designed to help companies build the business case for engagement programs of all types. In partnership with The ROI Institute of Birmingham, AL, the ROI of Engagement project is designed bring credible results measurement to engagement programs of all kinds. Armed with ROI data, companies will be better able to defend existing programs, justify future spend and fuel evidence-based continuous improvement of incentive, meeting, event, reward, recognition and loyalty programs. ROI Methodology is a globally accepted method of measuring ROI that includes isolation techniques and strict guiding principles, all in an effort to create results measurement that is credible with C-Level executives. "ROI Methodology is used to conduct literally thousands of studies a year in over 50 countries," says Jack Phillips, Chairman of the ROI Institute. "Our partnership with Catalyst allows us to meet the specialized needs of engagement initiatives and help companies confidently deploy programs knowing that they have credible ways to forecast and measure ROI." For more information go to www.catalystperformancegroup.com/

Bass Pro Shop

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Rymax Expands its Global Capabilities

Rymax Marketing Services, Inc. recently announced that it will provide customized incentive solutions in 40 additional countries in Europe, the Middle East, South America, Asia/Pacific and Africa. International customers will now have access to 200+ brand-name manufacturers, personalized online catalog management, cost-effective shipping rates, localized warehousing and reward allocation, drop shipping and customized reporting. Knowledge of local product and reward trends, culture, language and country-specific regulations will all be considered when customizing programs for clients worldwide. "As Rymax grows our business into the Global Marketplace, we're excited about the additional services we can now provide to our current and prospective clients," says Paula Ambrozic, Director of Strategic Relations and Compliance for Rymax.  "As a full service solution provider who excels domestically, we're confident that we will now be able to provide this same level of excellent service to international clients."  For more information, go to www.rymaxinc.com.

EGR International Inc.

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Insights from Engagement Strategies e-News

The State of the Industry

As part of our effort to re-brand and re-focus the "Motivation Industry" under the broader umbrella of Engagement in all its various forms and functions, Engagement Strategies Magazine is proud to present a special "e-book" issue on The State of the Industry.

Click this link to download and view this ESM special report and read what key players in the Engagement industry have to say about this comprehensive corporate philosophy that will transform the relationship between companies, employees and customers, ushering in a new era of productivity and profitability. 

ESM is the official publication of the Enterprise Engagement Alliance, a coalition of companies and associations dedicated to the idea that engagement is an enterprise-wide endeavor that "begins with people and ends with profitability" The EEA's primary mission is to research and promote the importance of engaging people in business, including customers, employees, channel partners and managers.


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Coming Up In Engagement Strategies Magazine

The debut issue of Engagement Strategies Magazine is mailing this week! Here's a preview of what you'll find inside:

Managers Making Out-of-Touch Decisions...

"Just think of how many out-of-touch decisions upper managers make, and the people close to the customer can't imagine how or why they were made. We see that every day, and it's demoralizing for the customer and for the employee." Read more of this revealing Q&A with management guru Curt Coffman, author of First Break All the Rules – What the World's Greatest Managers Do Differently, in the ESM cover story. To make sure you get your copy, click here.

Cutting Costs Without Cutting Engagement

Today, businesses everywhere are being asked to do more with less. In this environment, loyal, motivated employees and partners are critical to continued success and profitability. And companies know it: Hay Group's recent Reward in a Downturn survey is just one of many showing that engagement is the top concern of employers right now. Experts suggest a number of ways to preserve – and even build – employee engagement while still making targeted cuts in the abovementioned areas...

AstraZeneca Leads the Way to Enterprise Engagement

You know that a new business sector has arrived when an industry-leading company puts someone in charge of it. If anyone had any doubt about the emerging importance of engagement, take note of Melanie Lewis, the new Director of Sales Engagement for AstraZeneca, by any measure one of the world leaders – not only in pharmaceuticals, but also in financial performance. So what's the job of the company's first Director of Sales Engagement? To find out, make sure your subscription is up to date at http://www.engagementstrategiesmag.com/495.html

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News From Selling Communications Inc.

Whitepaper Connects Engagement with Economic Recovery

One of the greatest opportunities to increase corporate profits – and subsequently boost the economy – lies in motivating workforces to improve performance, drive greater customer engagement and ultimately increase revenue, according to a new report from the Enterprise Engagement Alliance (EEA) and the Human Capital Institute (HCI). The Enterprise Engagement Alliance is a coalition of companies and associations dedicated to promoting the importance of engagement, founded  last year by the Human Capital Institute, Peppers & Rogers Group, 1to1® Media and Selling Communications, Inc. Entitled The Economics of Engagement, the report provides a comprehensive analysis of research in the field of Enterprise Engagement and offers how-to information on benchmarking tools that can quantitatively measure the benefits of employee and customer engagement. These measurement tools are critical to demonstrate the bottom-line impact of enterprise engagement, both to corporations and to the economy as a whole, using financial language that senior executives, investors and economists are accustomed to. "One of the most encouraging findings of this report is the revelation that vast reserves of overall performance potential are essentially hiding in plain sight," says Bruce Bolger of the Enterprise Engagement Alliance. "Engaging the people that companies deal with on a day-to-day basis – both internally and externally – in a comprehensive, compelling and connected way will create a result that is more than just the sum of its parts. Naturally, as with any such investment, the return needs to be demonstrated to decision makers, and there's a growing body of evidence in the engagement arena that does just that." For a copy of the report, click here.

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About Selling Communications Inc.

Selling Communications, Inc. is a fully integrated, target marketing, media and technology agency that improves results for clients by focusing on the people who matter most. We can help your business grow and save you money by targeting key prospects, getting their permission and strategically integrating your marketing and sales communications with the specific audiences most likely to affect your business performance.

Take advantage of these SCI services to improve your business development:

  • Results Marketing Agency Solutions: Identify and get permission to communicate with the people who matter most through an integrated program rooted in permission-driven databases, direct mail, e-mail, Web sites, brochures, newsletters, public relations and sophisticated telephone sales that produce results. Go beyond the traditional sales and marketing approach by providing useful information and resources to build better, more measurable relationships.
  • Target media: Build your brand and bring it directly to your power buyers through our stable of established niche print and online magazines in the sales, marketing and meetings fields (including this newsletter), the Sales Marketing Network at Info-now.com and SMERF Meetings Journal.
  • Integrated Communications Technology: Build permission-based databases through Solata software to effectively communicate with the people who want to hear from you and precisely track the results in real time. Solata is also available to other media companies and marketing agencies seeking to profit from integrated, permission-based marketing and communications.

For more information on Selling Communications, its products and services, contact Jim Kilmetis at 914-591-7600, ext. 229 or send an e-mail to .

Tapping new customers, and keeping those you already have, costs less than you'd imagine...

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