Meetings & Travel (October 2011)
- Identifying Essential CSR Practices for Meetings.
- What Does an Incentive Trip Look Like from the Participant's POV?
- Dittman Launches Website for Group Incentive Travel.
- McVeigh Associates Partners with ThirdRock Travel Group.
- Game Theory: People + Participation = Productivity.
- 'Culture Eats Strategy for Lunch'.
- Casino's Companion Ticket Promotion Hits the Jackpot.
- The Changing Face of Today's Travel Consumers.
- White Paper Links Social Media and Performance.
- Connect Your Marketing to Transactions.
- About Selling Communications Inc.
Identifying Essential CSR Practices for Meetings
Meeting Professionals International (MPI) released the initial findings of Phase 1 of a three-year study on industry corporate social responsibility (CSR) practices that will provide guidance to meeting professionals on benchmarks and effective practices to consider in event design. Leeds Metropolitan University researcher James Musgrave discussed the report in his recent presentation at IMEX America in Las Vegas. Preliminary findings include:
- Third-party CSR accreditation is a growing trend
- Transparency and verifiability of CSR are increasingly important
- Lack of a clear definition of CSR causes fragmented implementation
- The meetings industry can help demonstrate commitment through "experiential CSR."
The research also outlines clearly three areas of implementation practices for all elements of social responsibility, and breaks them into "must," "should" and "can" opportunities.
Phase two of the research includes in-depth interviews and surveys, which will involve responses from all levels of experience and various industries. Data collected will be further analyzed and presented as a final report at the World Education Congress in St. Louis in July 2012. Fore more information, click here
The Site International Foundation and the Incentive Travel Council (ITC) have commissioned Dr. Scott Jeffrey and Monmouth University to conduct a joint study focused on incentive travel from the participant's viewpoint. Both organizations share the belief that business performance can be positively impacted through the utilization of rewards & recognition programs that employ motivational experiences and incentive travel initiatives. The study is currently underway, and insights and findings will be shared over a period of time, beginning with initial outcomes in mid-October. The full published report will be released at the end of the year and will be distributed globally via both organizations. For more information, go to www.siteglobal.com/Resources/Media.aspx
Dittman Incentive Marketing, a national performance improvement and incentive marketing provider, has launched a new website highlighting leading corporate group travel incentives. "Our success over the years is deeply rooted in the belief that best-in-class incentive travel is the prime mover in the motivational universe," says Jim Dittman, President of Dittman Incentive Marketing. "It moves minds and hearts into action that produces demonstrable ROI against ambitious goals." Dittman Incentive Marketing partners with Fortune 500 corporations to design and deploy customized solutions that improve sales performance and employee engagement. By communicating corporate brand values and brand promise, corporate human resources, sales and marketing executives can leverage Dittman Incentive Marketing to enhance corporate culture for a more engaged workforce. Visit the new website at www.DittmanIncentiveTravel.com
New York-based McVeigh Associates, an industry leader in Strategic Meetings Management, has announced the formation of a joint venture with Salt Lake City-based ThirdRock Travel Group, a Private Equity and Management company, to form McVeigh Performance Group. McVeigh Performance Group will focus on incentive program management and fulfillment, including group and individual incentive travel, merchandise awards, stored value cards, recognition programs, program tacking and ROI measurement, strategic planning, and a state of the art next generation event management technology. McVeigh Performance Group will be headed by Randy Hunt, a 30-year veteran of the MICE and travel industries. Frank McVeigh will act as CEO, with Hunt serving as President, and Kirk Nord as VP-Business Development. "Frank McVeigh is a legend in the meetings management industry and we couldn't be happier teaming up with him and his amazing company," says Hunt. "We met on a trip to Australia a few years ago and we have kept in contact. We began serious discussions a few months ago, and the process just seemed to fall into place at an amazing pace." Operations for McVeigh Performance Group will be handled in New York with sales, marketing, and client relations based in Utah. Info at www.mcveigh.com/
The September/October issue of Engagement Strategies Magazine is out! Here's a look at what you'll find inside:
Game Theory: People + Participation = Productivity
Maritz's Michelle Pokorny explains how 'gamification' can make recognition programs more engaging. To make sure you get your copy of Engagement Strategies Magazine, go to www.enterpriseengagement.org/account/login/ and update your subscription today!
In this exclusive excerpt from their forthcoming book of the same name, Curt Coffman and Kathleen Sorensen discuss how a rich corporate culture provides a fertile environment for engagement and growth.
How do you engage customers who've 'seen it all' when it comes to promotions? Atrium Enterprises found a unique way to get their attention...
The Changing Face of Today's Travel Consumers
How is technology shaping the modern travel consumer? Well, 75% of leisure travelers look to the Internet for travel information – but do they find too much information or not enough to make an informed decision? A recent Travelport study, The Well Connected Traveller, reveals rapid changes in consumer behavior. Want to find out what 62% of travelers are doing now that they probably weren't doing at all five years ago? Travelport engaged The Futures Company to conduct global research into the end-to-end travel process consumers undertake, from inspiration to shopping to booking to post-trip evaluation. Some highlights:
- Travel suppliers are increasing complexity through the unbundling of their products and introduction of ancillary services
- The Internet often provides an insufficient means of navigating the vast array of travel options and only basic mobile functionality is available in most regions
- The time required to research options is the most frustrating part of booking travel
- Travelers like to book multiple services and add-ons at the same time.
For more information, go to www.travelport.com/customer_community.aspx
White Paper Links Social Media and Performance
A new White Paper, How Social Media is Changing Corporate Performance, discusses how lessons learned from Social Media are helping corporate employee-engagement experts capitalize on the momentum in self-motivated, peer-driven participation. Corporate recognition, rewards and incentive programs for employees are actually the unsung pioneers of the kind of 'social points' activity like we see in Social Media games like Farmville and others. By leveraging the power of online systems, corporations can provide a familiar social environment similar to those in which people have already chosen to engage during their own time. You can bring the power of Social Behaviors to your employees by offering intrinsic/extrinsic motivation rewards and recognition programs. Peer-to-Peer awards let people recognize each other. Team-based activities allow for relationship-building and trust. Wellness programs show that you care about employees' health challenges and that you want to help through education and online tools. Open 'suggestion programs' accelerate innovation by creating a meritocracy. To view the full report, go to www.dittmanincentives.com
Does your organization have a transactional website to handle bulk sales of merchandise to qualified buyers or points programs for incentive companies? The incentive industry is one of the few areas of business that doesn't have a true transactional model to support its end-users and incentive companies. The Corporate Rewards Exchange is a cooperative effort of leading brands, incentive fulfillment firms and incentive companies to build a new distribution channel for sale of gifts to corporations, incentive companies and marketing services firms. The CRE enables brands to tap into a large ad hoc market for bulk gifts and rewards in a way they can carefully control, providing a powerful means for incentive companies to more effectively use their products in reward programs via a highly automated billing, redemption, tracking and customer service system. It's designed to support all of the current players in the incentive marketplace by providing a more efficient means of offering rewards to end-users and incentive companies, at a very low cost. For more information, please for a demo.
Selling Communications, Inc. is a fully integrated, target marketing, media and technology agency that improves results for clients by focusing on the people who matter most. We can help your business grow and save you money by targeting key prospects, getting their permission and strategically integrating your marketing and sales communications with the specific audiences most likely to affect your business performance.
Take advantage of these SCI services to improve your business development:
- Engagement Marketing Agency Solutions
- Target media
- Integrated Communications Technology
For more information on Selling Communications, its products and services, contact Jim Kilmetis at 914-591-7600, ext. 229 or send an e-mail to .
Tapping new customers, and keeping those you already have, costs less than you'd imagine...
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