Published in conjunction with

The Enterprise Engagement
Alliance Networking Expo
Enterprise Engagement Alliance

Rewards & Recognition (December 2009)


News Briefs

Incentive Gift Card Council Launches New Website

Companies, incentive professionals and others searching for gift card information now have a new, streamlined resource: the Incentive Gift Card Council's newly redesigned website. The IGCC, a special industry group of the Incentive Marketing Association, has also introduced a bold new logo to coincide with its website redesign. The site also provides a wide variety of research, resources, case studies, gift card incentive guidelines and a searchable database of gift card providers. "Incentive programs – especially those that incorporate gift cards – are a vital business tool," notes Monique Agaliotis, IGCC Communications Director and Associate Publisher of Incentive magazine. "The new website is easier to navigate and the expanded directory will allow potential gift card buyers to access information they need from one place. Visitors to the site can look for particular providers, types of gift cards, or related services by easily retrieving information from the site. Additionally, it will enable them to locate gift card providers who meet IGCC standards." More information on IGCC >>

EEA Announces 2010 Networking Expo

Enterprise Engagement Alliance Networking ExpoThe Enterprise Engagement Alliance will hold its first annual EEA Networking Expo at the Doral Arrowwood Hotel Conference Center in Rye Brook, NY, June 3-5, 2010. The event is designed to help organizations profit from engaging their key audiences and engineer new ways to use rewards and recognition to drive performance. A slate of interactive education sessions will enable attendees to share the latest and most effective policies, procedures, strategies and tactics in the field of engagement, offering unique, actionable ideas and information they can use to boost performance and profitability, and build relationships with all key audiences. Exhibitors representing the top products, programs and performance-improvement companies will be available during eight hours of dedicated exhibit time, as well as at other networking events and activities during the EEA Networking Expo, to share their extensive expertise with attendees. The Doral Arrowwood is convenient to all major metropolitan areas in the Boston/NYC/Philadelphia/Washington, DC corridor, located only 10 minutes from Westchester Country Airport and 40 minutes from New York's LaGuardia airport. More information on the EEA Networking Expo >>


ITAGroup Award Offerings Include Numerous CSR Options

ITAGroup, a provider of full-service performance improvement program design, implementation and administration, is a leader when it comes to Corporate Social Responsibility (CSR). The company offers charitable donation options and environmentally sensitive programs as part of its portfolio of awards, including such organizations as America's 2nd Harvest, American Cancer Society, American Heart Association, Boy's & Girl's Clubs of America, Habitat for Humanity, Juvenile Diabetes Research Foundation, Make-A-Wish Foundation, Multiple Sclerosis Society, Muscular Dystrophy Association, American Red Cross, Salvation Army, Special Olympics, Susan G. Komen Breast Cancer Foundation, U.S. Marine Toys for Tots Foundation and United Way. "Today's program participants want rewards that are meaningful to them on an individual basis," says Larisa Mendenhall, ITAGroup's Director of Individual Awards. "That is why we continue to increase the number of charitable options and environmentally conscious award options we offer in our participant catalog." In addition to its charitable award options, ITAGroup also offers carbon credits to its customers as a means of sustaining the environment, working with CarbonFund.org to make available a 2-ton and 10-ton carbon offset. For more information, go to www.itagroup.com

Sourcebooks Sourcebooks

Dittman Receives 2009 MarCom Awards

Dittman Incentive Marketing has taken top MarCom Awards honors for the third year in a row. Dittman received a Platinum Award (the highest honor) for the fulfillment materials for its Great Escapes individual incentive travel product, as well as a Gold Award for its industry-leading performance improvement web platform, TotalPRO. The company also received Gold Awards and an Honorable Mention for its product advertising on the web and in print. "Being recognized for the user-friendliness of our flagship web product, TotalPRO, is especially gratifying," says David Dittman, Executive Vice President. "Engaging, clear content and graphics are critical to a positive web user experience, and to our clients achieving the performance improvement results they want. Feedback from our clients using this product validate this fact." The MarCom Awards is an international competition that recognizes creative excellence in marketing materials. Organizations of every type and size from around the world compete each year, including numerous Fortune 50 companies. Dittman Incentive Marketing has over 30 years experience providing a wide variety of industry-leading incentive and performance improvement solutions to companies in diverse industries, and has been voted one of the five most innovative incentive companies by Successful Meetings magazine. Dittman is a founding trustee of the People Performance Forum at Northwestern University and the Enterprise Engagement Alliance. For more information, go to www.dittmanincentives.com

Maritz and Synygy to Offer New Sales Comp Solution

Maritz, a global leader in the incentive and loyalty rewards industries, and Synygy Inc., an experienced provider of sales performance management software and services, recently announced a partnership to develop and market a comprehensive sales compensation solution that includes administration of total compensation, management of incentive compensation and tracking and fulfillment of rewards and recognition programs. "Sales compensation plans frequently include components with non-cash rewards," explains Mark A. Stiffler, Synygy President and CEO. "Synygy has been calculating and tracking rewards points for our clients for over a decade. Now, with this partnership, we're able to offer the fulfillment service as well." Adds Rich Phillips, President of Maritz Loyalty, "In this economy, organizations are looking for transparent solutions that simply demonstrate their value.  Our partnership with Synygy enables sales leaders to implement comprehensive compensation and rewards campaigns using a single solution that produces measurable results." For more information on the program, go to www.synygy.com or www.maritz.com

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Insights from ESM Rewards & Recognition e-News

EEA Expo Participants to Write the Book on Enterprise Engagement

The Enterprise Engagement Alliance Networking Expo, to be held June 3-4, 2010, at the Doral Arrowwod in Rye Brook, NY, is a first-of-its-kind learning and planning experience. A group of carefully selected hosted executives and managers in different aspects of engagement will be invited to participate with other attendees in the development of the first ever implementation manual for Enterprise Engagement. This initiative offers a unique opportunity for business executives and managers to learn from both experts and their peers in facilitated discussion groups. The result of the two-day event will be a manual entitled Enterprise Engagement: A Practical Guide to Maximizing Financial Performance Through People that will be distributed free of charge to all attendees. All participating individuals and their organizations will receive a credit in the manual for their participation. More information on the EEA Networking Expo >>

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In the Current Issue of Engagement Strategies Magazine

The Fall issue of Engagement Strategies Magazine is out. Here's a look at what you'll find inside:

Electronics: Get Wired!

Year after year, electronics remain some of the most sought after incentive products. From televisions to touch-screen GPS units, digital cameras to cellular phones and MP3 players to wireless reading devices, if you're looking for a means to motivate employees or customers, it seems you can't go wrong if your incentive program includes electronic options. Perhaps their popularity can be attributed to the fact that electronics have infiltrated every nook and cranny of our everyday lives. According to data from the Consumer Electronics Association, the average American household owns 23 consumer electronic products and spent a total of $1,229 on electronics purchases in the past year. Adults reported personally spending an average of $725 on consumer electronic products in the past 12 months. Read about the latest electronics gear >>

Ammunition: What Does the Latest Research Reveal?

In our annual overview of recent studies on recognition, motivation and engagement, we look at the latest research from the Human Capital Institute, the Incentive Research Foundation, the Forum for People Performance Management & Measurement, Aberdeen Group, TMP worldwide, Hay Group and Watson Wyatt. Find out how people are driving performance and profits >>

The Architecture of Competition

Don Peppers says he came to understand the need for both employee and customer engagement through his work in marketing – particularly his study of marketing technology – over the last decade and a half. "The whole one-to-one marketing concept is based on technology," explains Peppers, co-founder with Martha Rogers of Peppers & Rogers Group and 1to1 Media and co-author of the recent book, Rules to Break and Laws to Follow. "It's concerned with the fact that interactive, database and computer technology were making it more possible for companies to talk to customers one at a time, customize products and services for them and hear back from them, as opposed to simply talking at them through mass media. There's a whole architecture of competition now built around this sort of interactive relationship with customers. But at its core, it's driven by technology." Read more of the Fall cover story in Engagement Strategies Magazine >>

Make sure you get your print copy >>

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News From Selling Communications Inc.

Whitepaper Connects Engagement with Economic Recovery

One of the greatest opportunities to increase corporate profits – and subsequently boost the economy – lies in motivating workforces to improve performance, drive greater customer engagement and ultimately increase revenue, according to a new report from the Enterprise Engagement Alliance (EEA) and the Human Capital Institute (HCI). The Enterprise Engagement Alliance is a coalition of companies and associations dedicated to promoting the importance of engagement, founded  last year by the Human Capital Institute, Peppers & Rogers Group, 1to1® Media and Selling Communications, Inc. Entitled The Economics of Engagement, the report provides a comprehensive analysis of research in the field of Enterprise Engagement and offers how-to information on benchmarking tools that can quantitatively measure the benefits of employee and customer engagement. These measurement tools are critical to demonstrate the bottom-line impact of enterprise engagement, both to corporations and to the economy as a whole, using financial language that senior executives, investors and economists are accustomed to. "One of the most encouraging findings of this report is the revelation that vast reserves of overall performance potential are essentially hiding in plain sight," says Bruce Bolger of the Enterprise Engagement Alliance. "Engaging the people that companies deal with on a day-to-day basis – both internally and externally – in a comprehensive, compelling and connected way will create a result that is more than just the sum of its parts. Naturally, as with any such investment, the return needs to be demonstrated to decision makers, and there's a growing body of evidence in the engagement arena that does just that." Get a copy of the report >>

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About Selling Communications Inc.

Selling Communications, Inc. is a fully integrated, target marketing, media and technology agency that improves results for clients by focusing on the people who matter most. We can help your business grow and save you money by targeting key prospects, getting their permission and strategically integrating your marketing and sales communications with the specific audiences most likely to affect your business performance.

Take advantage of these SCI services to improve your business development:

  • Results Marketing Agency Solutions: Identify and get permission to communicate with the people who matter most through an integrated program rooted in permission-driven databases, direct mail, e-mail, Web sites, brochures, newsletters, public relations and sophisticated telephone sales that produce results. Go beyond the traditional sales and marketing approach by providing useful information and resources to build better, more measurable relationships.
  • Target media: Build your brand and bring it directly to your power buyers through our stable of established niche print and online magazines in the sales, marketing and meetings fields (including this newsletter).
  • Integrated Communications Technology: Build permission-based databases through Solata software to effectively communicate with the people who want to hear from you and precisely track the results in real time. Solata is also available to other media companies and marketing agencies seeking to profit from integrated, permission-based marketing and communications.

For more information on Selling Communications, its products and services, contact Jim Kilmetis at 914-591-7600, ext. 229 or send an e-mail to .

Tapping new customers, and keeping those you already have, costs less than you'd imagine...

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