Published in conjunction with

The Enterprise Engagement
Alliance Networking Expo
Enterprise Engagement Alliance

Rewards & Recognition (May 2011)

News Briefs

Be Part of the Movement: The EEA Networking Conference & Expo

Learn how Enterprise Engagement can transform your business and your career at the Enterprise Engagement Alliance Networking Conference & Expo, June 1-2, Doubletree Hilton, Tarrytown, NY. Enterprise Engagement is emerging as an important business discipline that can help almost any type of organization achieve greater long-term performance and profitability. Get actionable information in a special two-day conference designed for:

  • Management at corporations, not-for-profit, or government agencies seeking new ways to improve performance by maximizing the engagement of customers or volunteers, distribution partners, sales and nonsales employees, vendors and communities.
  • Management at marketing and consulting companies seeking to understand how to profit from this emerging new business – learn why more and more companies are becoming "Engagement Agencies"

In addition to two days of Education, meet with suppliers of different types of engagement products and services to learn about new solutions you can bring to your organization or to your clients. For more information and to register, go to www.eeaexpo.org

Best Buy

IRF Education Day at the Motivation Show in Chicago

The Incentive Research Foundation (IRF) recently announced that it will hold a day-long seminar entitled "The Next Level: New Uses, Research and Tools Supporting the Business Benefits of Non-Cash Motivators" in conjunction with Education Day at The Motivation Show, Tuesday, Oct. 4, 2011 at McCormick Place in Chicago. Topics will include:

  • Award Type Study. Results of a seminal study on award use in the United States will stimulate robust discussion on what these results mean to individual and program performance.
  • Recognition Travel Case Study. Results of a year-long case study of a large telecommunications company and their effective use of travel rewards for non-sales employees.
  • Workplace Wellness Programs. A primer on the state of workplace wellness programs and the role of incentives with an overview of pertinent studies, reports, academic journals and articles.
  • Staying Trendy. An in-depth review of where we have been and where the industry is heading based on the IRF's multi-year pulse study and trend tracking.
  • Advancements in ROI Measurement. This hands-on demonstration will explain how to use the IRF's free ROI tool to forecast outcomes and calculate credible ROI numbers.
  • The Next Level: Critical Discussions in Revitalizing the Incentives Industry. An interactive session that will review the results of the most recent pulse study and engage attendees in provocative questions around what is necessary to truly move our industry to the next level.  

Complete program details can be found at www.motivationshow.com

Dittman Launches Website for Performance Recognition Online

Dittman Incentive Marketing has launched a new website, DittmanTotalPro.com, highlighting the Software-as-a-Service solution. Dittman TotalPro allows companies to enjoy real-time performance program data management, enterprise-wide performance solutions and incentive campaigns with closed-loop integrity. Dittman partnered with Fortune 500 corporations to design and deploy customized solutions that improve sales performance and employee engagement while promoting manager and peer-to-peer recognition. Modules include: Sales Incentives, Recognition Programs (including peer-to-peer, manager, and spot awards), Referral Programs (for cross selling or recruiting and talent acquisition), Knowledge Programs, Innovation, Years of Service Awards, Wellness, and Safety Programs, as well as conduct surveys and polls. Please visit www.DittmanTotalPro.com for more information.

Borders Sustains Gift Card Business

Incentive magazine reports that although bookseller Borders Group filed for Chapter 11 bankruptcy protection three months ago, the company will continue to honor its Borders Rewards program, gift cards and other customer programs. Whether the cards remain in reward program catalogs is another issue, however, says writer Donna M. Airoldi, noting that a representative from one incentive house said whenever they see a trend that a retailer might be struggling, they watch closely and usually pull them out of programs before a bankruptcy is actually declared in order to have time to sell through the stock on hand before the company shuts down. The upside: Card users are likely to stretch the value of their rewards, with some really great deals right now at the Borders stores that haven't been closed, as well as on the Borders website.

Maui Jim

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Insights from ESM Rewards & Recognition e-News

Engagement Event Returns $2 for Every Dollar Spent

The Enterprise Engagement Alliance (EEA) recently announced that research measuring the return on investment (ROI) of an annual meeting of healthcare insurance brokers that stressed training, relationship-building and networking opportunities found the sponsoring company enjoyed a return of almost $2 for every $1 invested in the program. Initial results reported in March revealed that the program had a profound impact on the way brokers thought and felt about the company, its products and its people. Part 1 of the report, The 'ROI in Channel Partner' Conferences – A Case Study, noted that the annual gathering translated into higher sales, performance and engagement among those who attended. Part 2 of the report examines the actual change in sales of Allsante, Inc.* products among program participants, summarizing the ROI the company achieved from the event. EEA analysis of the methodologies and findings reveals that Allsante earned significant ROI from its annual event. "After all variables were accounted for, a highly credible and conservative estimate of 190% ROI was arrived at," says Allan Schweyer, Chairman of the EEA. "In other words, the company enjoyed a return of almost $2 for every $1 it invested in the first six months following the event, and our researchers say it's likely that the returns, if calculated after another six months have passed, will be even greater." Parts 1 and 2 of the study, The 'ROI in Channel Partner' Conferences – A Case Study, can be downloaded at www.enterpriseengagement.org

* The company in this report is referred to as "Allsante, Inc." at the firm's request, due to competitive reasons.

Enterprise Engagement Alliance Networking Expo

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In the Next Issue of Engagement Strategies Magazine

The June/July issue of Engagement Strategies Magazine is out! Here's a look at what you'll find inside:

The Art (and Science) of Engagement

Author and engagement guru Richard Axelrod talks about the collaborative effort that's essential in creating an enduring engagement culture. To make sure you get your copy of Engagement Strategies Magazine, go to www.enterpriseengagement.org/account/login/ and update your subscription today!

Rewards Distributors Embrace Continuous Improvement

Amazon may be gone, but its legacy is still around in the form of higher expectations and increased automation. Here's how the industry is filling the gap. Read more in the current issue of Engagement Strategies Magazine.

A '3-D' Solution to a Common People Problem

Here's how Mountain States Health Alliance transformed itself into an organization that not only provides quality patient care, but is also considered a great place to work.

Advertise here!

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News From Selling Communications Inc.

White Paper Links Social Media and Performance

A new White Paper, How Social Media is Changing Corporate Performance, discusses how lessons learned from Social Media are helping corporate employee-engagement experts capitalize on the momentum in self-motivated, peer-driven participation. Corporate recognition, rewards and incentive programs for employees are actually the unsung pioneers of the kind of 'social points' activity like we see in Social Media games like Farmville and others. By leveraging the power of online systems, corporations can provide a familiar social environment similar to those in which people have already chosen to engage during their own time. You can bring the power of Social Behaviors to your employees by offering intrinsic/extrinsic motivation rewards and recognition programs. Peer-to-Peer awards let people recognize each other. Team-based activities allow for relationship-building and trust. Wellness programs show that you care about employees' health challenges and that you want to help through education and online tools. Open 'suggestion programs' accelerate innovation by creating a meritocracy. To view the full report, go to www.dittmanincentives.com

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About Selling Communications Inc.

Selling Communications, Inc. is a fully integrated, target marketing, media and technology agency that improves results for clients by focusing on the people who matter most. We can help your business grow and save you money by targeting key prospects, getting their permission and strategically integrating your marketing and sales communications with the specific audiences most likely to affect your business performance.

Take advantage of these SCI services to improve your business development:

  • Engagement Marketing Agency Solutions
  • Target media
  • Integrated Communications Technology

For more information on Selling Communications, its products and services, contact Jim Kilmetis at 914-591-7600, ext. 229 or send an e-mail to .

Tapping new customers, and keeping those you already have, costs less than you'd imagine...

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