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The Corporate Rewards Exchange: Where Top Brands Meet End-Users

Officially launched on September 1, the Corporate Rewards Exchange is a one-of-a-kind resource that enables companies to purchase a wide range of products in order to recognize or reward their key customers, distribution partners, salespeople, or other employees. The exchange is essentially a website where resellers and end-users can come in and by in bulk at corporate pricing once they’ve been authorized. The CRE opened with an assortment of premiere brand stores representing various categories, including merchandise, gift cards and travel packages. Listed below are descriptions of each of the inaugural brand stores and quotes from some of these firms about their participation in the CRE. Additional brands and fulfillers will be added to the Corporate Rewards Exchange on a weekly basis to cater to the needs of its users, so check back frequently to see what’s new…


Providing solutions to every timekeeping need, Bulova delivers the design and technology demanded by today’s knowledgeable consumers. With over 130 years of timekeeping expertise, Bulova presents a range of alternatives offering the right styling and features for every moment: Bulova, Accutron, Caravelle, Wittnauer, Harley Davidson and other brands. “Bulova Corporation is excited to participate in the launch of the Corporate Rewards Exchange,” says Adrienne Forrest, Vice President of Special Markets. “This new channel of distribution helps us reach out to incentive market buyers, with whom we partner.”

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Callaway Golf Company is driven to be a world-class organization that designs, develops, makes and delivers demonstrably superior and pleasingly different golf products that incorporate breakthrough technologies, backing those products with noticeably superior customer service.


Canon is recognized as a global manufacturer of high quality cameras, lenses, camcorders, printers, scanners and binoculars. Canon offers employers the products they need to motivate and reward employees and clients. Whether it’s showing customers how much you appreciate them, acknowledging how much you value employees, or recognizing channel partners for their teamwork, cameras and pho­tographic products from a world leader in optics that delivers consumer, business-to-business and industrial imaging solutions are the perfect choice. Your recipients will treasure them, and the memories they create, for years to come.

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Champs Sports

A Champs Sports GiftCard gets everyone in the game with access to the latest in athletic footwear, apparel, accessories and sports equipment for the sports player and fan. With over 500 stores in the U.S., a Champs Sports GiftCard is a home run gift for everyone. “We are constantly looking for new ways to reach people responsible for purchasing rewards for employee and consumer engagement programs,” says Dennis O. Borst, President & COO of Patriot Marketing Group, which represents Foot Locker GiftCard Sales. “We feel that the Corporate Rewards Exchange provides us the best opportunity to accomplish this task. CRE is the best solution we’ve seen in a long time to directly reach our target and deliver our message on the ease of use and ease of redemption possibilities with our gift card solutions. We feel our brands provide a solution with a wide demographic appeal, and CRE is the best way for us to convey our message.”


The prestigious Cuisinart brand is not limited to food processors. Plugged or unplugged, nobody covers the kitchen like Cuisinart. We’re a full-service culinary resource with a wide array of products preferred by chefs and favored by consumers. At Cuisinart, helping consumers “Savor the Good Life” is our goal. 

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Foot Locker is the world’s largest athletic specialty store retailer, offering a broad selection of footwear and apparel to meet today’s ever-changing needs. Whether it’s function or fashion, Foot Locker, Lady Foot Locker and Kids Foot Locker have what everyone is looking for! The Foot Locker GiftCard is redeemable for the latest in athletic footwear and apparel at over 2,000 stores in the U.S.


You may only know FUJIFILM from their photographic film, but FUJIFILM is responsible for a variety of award-winning digital cameras that capture gorgeous images through their technological innovations. “Fujifilm is committed to the Corporate Rewards Exchange, since it will broaden our reach within the Incentive Marketplace,” says FUJIFILM’s Joe Hafenscher. “By making our product available, we’re able to better serve a growing list of customers who are looking for a simple, turnkey purchasing approach from companies who understand the nature of the incentive business.”

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Garmin was founded on the principles of innovation, convenience, performance, value and service. The company’s goal remains simple: To create navigation and communication devices that can enrich customers’ lives. Our innovative products span various areas of interest, including automotive, aviation, marine, fitness, outdoor recreation and wireless applications.

The Gift Card Group

Gift cards are now the currency of choice for incentive programs, employee rewards and customer thank-yous. A well-executed program does more than sell gift cards – it builds your brand and your customer base. “The Corporate Rewards Exchange is a great resource for small and mid size companies to have an easy system for ordering bulk gift cards at a discount,” says The Gift Card Group’s Pam Hoffmaster. With the strength of our experienced gift card marketing team, membership in all the major industry associations and a network of over 4,000 industry contacts, The Gift Card Group at Stoner Bunting Advertising can get your business-to-business gift card program up and running, or take an existing program to new levels of success.

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Hamilton Beach

As one of the country’s leading distributors of small kitchen appliances, Hamilton Beach Brands, Inc. sells over 35 million appliances every year. Our company’s most famous brands – Hamilton Beach, Eclectrics, Proctor Silex and TrueAir – are found in households across America, Canada and Mexico. Now we’re expanding into new areas as well, delivering our “Good Thinking” approach throughout the home. We’re proud that our product quality, wide variety of options, superior customer service and brand name strength continue to earn us kudos with consumers. And we’re committed to helping make your day a little easier, more creative and flavorful through Good Thinking applied to the style and function in all of our small electric appliances.


Logitech is a world leader in personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, gaming and wireless devices. For each of our product categories, we study how our customers use their digital devices, and then our designers and engineers set their sights on how we can create a better experience with those devices – richer, more comfortable, more fun, more productive, more convenient, more delightful.

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Maui Jim

As a component in your employee incentive, corporate gift, or customer appreciation program, Maui Jim sunglasses are available to meeting planners, sales promotion agencies and the premium/promotional products industry. They are perfect for travel awards, room gifts, sales meetings, events, business gifts and incentives. Maui Jim’s Brett Hatch notes that the CRE is “a viable marketing program and vehicle for Maui Jim Sunglasses to expand our reach while increasing sales with a web-based program that targets markets we couldn’t reach before, especially with the proposed prospects CRE will be focusing on with their marketing strategy.”


The Mitsubishi Electric Group’s corporate statement is, “Changes for the Better.” For more than 25 years, this statement has defined Mitsubishi Electric. From inventing the first rear-projection television to the first complete high definition TV system sold in the U.S., Mitsubishi defines leadership, innovation and excellence in home theater. “Mitsubishi is focusing their development strategies for the premium and incentive business on programs that reach into premium programs at all corporate levels of management,” says Rochelle Mingus, Account Executive for Mitsubishi’s premium market. “We think that the Corporate Rewards Exchange is another vehicle that allows Mitsubishi to achieve that goal, and we we’ll see Mitsubishi merchandise in many new programs.”

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One of the world’s premier watchmakers, Movado Group, Inc. designs, manufactures and distributes watches from the most recognized and respected names in time: Movado, Ebel and ESQ SWISS, as well as our Lacoste and Tommy Hilfiger licensed watch brands. From our Swiss luxury timepieces to our accessible fashion watches, each of our brands is recognized for its inherent quality and distinctive image within its price category.


Those precious moments that you don’t want to let slip away – photos that capture moments like these touch people’s hearts. This represents the sharing of inspiration. In order to best seize upon such moments, your equipment should be deasigned for that purpose. See and feel Nikon Camera Design first hand. “Nikon is excited to be part of the CRE marketplace,” says Kevin “Scott” Crawford, Nikon’s OEM/Special Market Account Manager. “We believe the CRE will help make the coveted Nikon brand more easily available for use in motivation and reward programs.”

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Omaha Steaks

Omaha is known as the home of the finest beef, and Omaha Steaks has been a proud part of that tradition since 1917. Our gourmet steaks and foods are a popular choice for incentive and gift programs nationwide. We’ve established a reputation for quality that comes from offering the finest grain-fed beef. You can expect superior value, backed by our prompt friendly service and our unconditional guarantee. “For over 90 years Omaha Steaks has been providing premium quality, gourmet food products to the market,” says Tom Carnes, Sales Operations Manager for Special Markets at Omaha Steaks. “We are excited about the opportunity the new CRE portal presents, expanding our ability to easily reach interested, well qualified, incentive and premium gift buyers.”


Panasonic offers a wide variety of products for your entire household.  Create the ultimate in home theater with our award-winning TVs, home theater systems and Blu-Ray disc players. Outfit your home and office with an expandable phone system and fax machine. Never miss another precious memory with our wide variety of camcorders and digital cameras.

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PlayStation’s advanced hardware technology is setting new standards in interactive entertainment. The PlayStation family of products has taken home entertainment to never before imagined heights. Whatever your interests, PlayStation has something for you.


PremiumBag offers a unique cutting-edge quality product line of luggage, wheeling duffels, sports bags and business cases, and we carry exclusive collections from Russell Athletic, Bob Mackie and the new Oilily handbag and cosmetic bag line, along with our Four Wheeler luggage, NHL-licensed product and Triple Play Bag collections. All USA stocked, with tremendous overseas custom capabilities and competitive prices, as well as over 25 years of experience in the luggage and bag business

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For over 17 years, Roadtrips has been giving people the chance to travel to some of the most exclusive and sought after events and experiences in the world. During that time, we’ve achieved tremendous success and growth from listening to the specific needs of companies who recognize that unique travel experiences are a powerful tool to generate desired outcomes and accomplish specific goals. “We are excited to be participating with CRE,” says Duane Penner, VP Sales for Roadtrips Inc. “Particularly in these more challenging times, businesses need the ability to go to one place to find top incentive options to help drive their business objectives. We believe the CRE will quickly become the site of choice for companies looking for easy, flexible and compelling travel and merchandise options to build exciting incentive programs customized to their target audience.” Whether you want to reward your top performers or build relationships and loyalty with your best clients, Roadtrips can deliver your dream travel program.


Samsung Electronics leads with way with our innovative, reliable products. Turn your home into a theater with award-winning TVs and Home Theater Systems. Capture your memories with a digital camcorder or cameras. Take your music to go with eye-catching digital audio (MP3) players. David Carter, Vice President of Sales at Samsung Electronics America, notes that the Corporate Rewards Exchange plays a key role in Samsung’s premium incentive strategy “by helping to increase our reach and presence with young minded consumers who value and demand Samsung products. We are pleased to count them amongst our partners.”

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SanDisk Corporation is the global leader in flash memory cards, from research, manufacturing and product design to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers.


Major brand fragrances from our collection feature scents from Gucci to Armani to Lacoste. We cover all your sensual desires of unique scents for both women and men, for all ages. From the all-time favorites to the new scents that have just been introduced – we have what you want to set you apart. “Maritz supports the Corporate Rewards Exchange because it provides all businesses, large and small, access to brand name rewards for incentive programs, further motivating employees, sales partners and customers to achieve business results,” says Maritz’s Jun Fabella, Jr.

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At Sharp, our challenge is to create a balance between work time and personal time, with products that can benefit people’s lives at work, at home and everywhere in between. Sharp consumer electronics can enhance your enjoyment, add to your comfort and open new perspectives. Sharp business products can boost your productivity and reduce costs. Sharp products are designed to help individuals, families and corporate teams connect effortlessly, communicate clearly and unleash creativity like never before. Sharp offers consumers high-performance electronics to enjoy the digital revolution at home or on the go. Combining an incredible range of LCD TVs and home audio systems, Sharp is your ticket to entertainment’s future.


Smartbox is experiences in a gift box. It allows an individual to choose an activity around a given theme which then makes for lasting memories. Presented in a box slightly larger than CD size – it includes a fully illustrated guidebook with choices of experience, a gift voucher to be redeemed at the time of service and a “Thank-you” postcard. Smartbox is valid for 1-2 people and no extra fees are required. “Smartbox will benefit from the CRE as it offers us an opportunity to share our product with the corporate world,” says Smartbox’s Erling Marcher. “The CRE is a great place for businesses to go to when they are looking for the perfect gift solution for their employees or clients. Smartbox is honored to be a part of this launch. “

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Sony is the leading brand of Consumer Electronics known for technology innovation and quality products that enhance and enrich our everyday life experiences through media. The company has created a wide array of products and technologies that have helped make consumers’ lives easier, more enjoyable, and more productive. Sony…Like No Other.


TaylorMade pioneered the metalwood, an alternative to persimmon that was so easy to hit that amateurs avidly embraced it and tour professionals couldn’t ignore it. We engineer golf clubs that meet the specific needs of all types of golfers, from tour-caliber players to skilled players to players who want every game-improvement technology we can deliver.

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Thomas Cook

The Thomas Cook Concierge Travel Club gives members access to world-wide travel packages (typically 4 and 5 star hotels) and the largest selection of cruises on-line at wholesale pricing. The site contains travel opportunities not available through other travel sites to give the consumer unique options to go along with great savings. Each membership also includes $100 Travel Cash. “Atrium Enterprises was hired by LVI/Thomas Cook to bring their marketing initiative called Steals n Deals into the incentive market,” says Ken Sternfeld, Director of New Business Development for LVI/Thomas Cook Travel Group. “They decided that their first choice for a marketing partner was the Corporate Rewards Exchange. As a charter member with or Brand Store, we felt that the CRE platform would provide the widest and most effective reach into the incentive channel for our product offerings.”


TomTom is the world’s leading navigation solutions provider. TomTom has established itself as a global leader in navigation by being an innovative company with a strong brand, clear customer focus, and high quality products and services. TomTom’s products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom’s products include all-in-one navigation devices which enable customers to navigate right out of the box.

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Tumi products are ideal for corporate gifts, incentives or recognition. Whether you’re rewarding employees, customers or vendors, a gift of Tumi will always stand out. “Corporate outreach will be key in 2010 and we are looking forward to exposing the Tumi brand to corporate end users and resellers buying gifts and incentives that may not otherwise be exposed to the brand through our more mainstream avenues,” says Mike Landry, Tumi’s Director of Special Markets


The Yamaha brand trademark, YAMAHA, comes from the name of our founder Torakusu Yamaha who pioneered the production of Western musical instruments in Japan. Born to a family of a Kishu Tokugawa (today’s Wakayama Prefecture) clansman, Torakusu was captivated by Western science and technology from early on. Fascinated by the watches that were gaining popularity in Osaka at the time, he took up watchmaking, studying business along the way. Over time, Torakusu began repairing medical equipment and was invited to visit a hospital in Hamamatsu, Shizuoka Prefecture. “The premium market has changed and become very diversified in the same way retail has changed with many new media vehicles and marketing strategies. Companies that are selling the premium business must look at different ways to approach the market in order to make sure that we are getting our message to premium and incentive buyers,” says Ray Hykoski of Yamaha. “Yamaha has a great line up in Audio and Musical Instruments. We need various strategies and media components to get to the right people in the business. The Corporate Rewards Exchange has the potential for Yamaha to improve its brand name awareness and product recognition to key buyers.”

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Summer 2009

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